Pull out your phone & open the “note” feature. Let’s set some goals:
I want you to come up with a list of 10 crazy cool things you would love to have happen in the next 12 months. I want you to just think, “Wow, wouldn’t it be crazy cool if ________ became my reality?” Now move those thoughts from the confines of your grey matter to the miracle device you hold in your hand.
When you list your goals, there are no rules, but do consider all areas of your life! Set goals for your family, recreation, spirituality, physical health, mental health, financial goals, and goals for your relationships, your career and your personal development.
You are on fire for this! Let’s make it happen! This next element is the real kicker. Put your phone down and hold your hands firmly against your head…because this is going to blow your mind! I call it the “Push Goal” concept.
Catch part Part I of this article click here. )
First, identify your Push Goal
I developed the Push Goal concept after 15 years of working as a success coach. I found that even after people set goals for themselves, they often didn’t know which goal to tackle first. Generally speaking, most people either start with the easiest goal, resulting in the least rewarding outcome, and therefore, a diminished reward, or there are those who start with the biggest, most personally meaningful goal, only to quickly lose momentum and mojo.
What I found when I looked at people’s lists of goals was that there was always one goal which, once achieved, would make possible to “push through” their more meaningful goals. In other words, we often set many goals which define the lifestyle we desire, like “I will be taking 8 weeks of vacation each year”. Great goal, but if that’s the most important one, because I most value time with my family, and I decide to tackle that first, well, I think it goes without saying that you’ll lose direction rather quickly.
Instead, identify the goal that once you accomplish it, several other goals are attained in the process. It’s the first domino!
Real Life Example
Let me give you a concrete real life example: Here’s my recent list of 10 Goals. Remember, they are written in present tense, first person, as if they have already been achieved:
1. I am a New York Times best-selling author.
2. I am enjoying 8 weeks of vacation with my family.
3. I have mentored a team of new entrepreneurs on a weekly basis.
4. I have created a free 30-day course to teach productivity and the push goal concept of goal mastery.
5. 100,000 people will have gone through and taken advantage of my free 30 day course.
6. I am a leading business and success expert and sharing the stage with my mentors Brendon Burchard and Brian Tracy.
7. I devote a special day each week to each of my children where we do one-on- one activities together.
8. I have a weekly date night with my husband, and plan three weekend getaways for just the two of us.
9. I have created a series of audio programs to help coach my clients and customers on how to have smart success as opposed to “stressed success”.
10. I have gone 12 months without an injury that limits my fitness regimen.
When I look at this list, the most important goals for me are those related to Bret or the kids. Yet, some of the professional goals make the personal goals easier to achieve. Let me explain my thinking. If I create a 30 day teaching program that is free if people provide an email address, I begin to build a “platform” or email list which will help me reach several other goals on the list. By creating audio programs and free video coaching programs, I can serve others my message without having to travel away from my family.
In researching what it takes to reach NYT Best Seller status, I learned that it takes more than just a book with great content, or a big fan base. It takes a trusting and loyal base of customers who you have helped, who are eager for your book, and who you have a way to reach them, and promote the fact that your book is available.
Therefore, the goal on my list that makes the NYT Best Seller possible is having 100,000 people go through my 30 day productivity course. If I can help 100,000 people live more organized lives, I build a relationship of trust. They will want to buy and read my book… that knocks one of my goals over. That relationship also makes my brand more attractive to personal development greats like Brendon Burchard and Brian Tracy. Therefore the free 30 day course (which I did create in 2010 and called http://www.30daypush.com) became my push goal. By focusing first and foremost on that goal, I was able to knock down goals 1, 3, 4, 6 and 9. Achieving goals 1, 3, 4, 6 and 9 made all the others on the list simple to attain. Bam!
Push Goal
So, in other words, I determined number 5 to be my Push Goal, the goal that became the catalyst for all the others on my list.
It’s an exercise in reasoning. Think of it as “the domino effect.” Look at your list of 10 and decide not which is the most important, but which of your goals makes the others possible. Not sure? Well, keep in mind that we live in a society where most of the things take money. Whether it’s your goal to have more vacation time or take care of important people, you’re going to need green. With that in mind, 90% of the time your Push Goal will need to create income potential.
Examine your list, and identify which of your 10 goals is your push goal. Now, write your Push Goal at the top of your list (on your phone!) Next, create a graphic that you can upload to your home screen or lock screen so that you are constantly focused on what will get you from here to there! If there are two goals vying to be your Push goal, just pick one for now. The good news is that you’re going to be creating this list on your “note” app. It’s easy to delete and revise this list. It’s not uncommon to have two goals that have equal potential behind them. Ask yourself which is the path of least resistance. That is your Push Goal.
Evaluate
Evaluate what you’ve determined as your push goal. Is it a skill? Does it have a way for you to measure its success? Does it sufficiently challenge you? Let’s revisit my push goal from 2010: get 100,000 people to go through my free 30-day productivity challenge http://www.30daypush.com. It’s measurable – I’ve attached a number to it; I’ve attached a date. I have given it quantitative power and can measure how well I’m doing based on how many people are taking this particular challenge every month. There are many skills I have to master and to learn which I figured out when I did my brainstorm. So look at your list.
It’s a Process
We’re all a work in progress. There is no failing in this process. It’s a process. Don’t let your fear of doing it wrong stop you. The only people who fail at this are those who allow the fear of picking the wrong goal as their Push Goal to paralyze their progress. Just move! You might not pick the right Push Goal. So what!! I didn’t. For the first 2 months, I thought that getting my book on the NY Times Best seller list was my Push Goal, until I realized I was missing the “platform” that it would require. This is trial and error folks. But you have to try. You have to move.
You’re learning, you’re deciding, you’re researching, and every day that you’re engaged in doing these things, then your brain is just expanding, and it’s exciting, because you realize the potential you have.
Don’t forget that the PUSH Goal is the goal that is going to push through all of the others. Your Push Goal isn’t always what’s most important to you, but it’s the goal that makes many of the other things possible. You can do this.
With the power of your Push Goal, and the advantage of an incredibly smart person like you, using your smart phone, get ready for Turbo charged goal mastery.
TOP PRODUCTIVITY APPS:
Awesome Note – by far is still my personal favorite to-do list app. It also syncs with Google docs and Evernote. Awesome Note allows me to see every member of my team’s daily to-do list and progress, too!
Evernote – I don’t even know how to explain Evernote, except that it’s a game changer that keeps track of absolutely everything in my life.
VoiceMemo – Who has time to type or send an email? Record your ideas, reminders, summaries, thoughts, etc. Need a quick way to convince or educate your team, and want them to hear your voice… Voice Notes can be sent via email or text.
Elance – outsource just about anything you can think of from Webdesign to Voiceover work. I use this program for just about anything with my business, and it’s very reliable.
Dropbox – A great place to post, share, and store sizeable files like videos, docs, pics and more.
HighRise – It reminds me of conversations, emails and notes. It’s a simple way to show the client or those in my next meeting that I remember who they are and have done my research. It also has the ability to organize emails!
Exec – allows you to post and outsource just about anything you can think of. However, I prefer Elance, but the Exec app is a little easier to navigate from your phone.
Yammer – Yammer for mobile is amazing; it’s an awesome communication tool to share ideas and knowledge with your team.
Leave a Reply