Michael Stelzner: Create a Movement Without Being the Brand

In this episode, I interview Michael Stelzner about how he created an incredible following online without being the face of the brand.

Topics Discussed:

• How to create a movement that people want to support and get behind.
• How to monetize and grow your business through incredible free content.
• Tip: your best content should always be free and it needs to be so rich that people want to share it.
• How Michael Stelzner has used his list to not only grow his online events, but also his live ones.
• Don’t let failure hold you back. Every successful person has had many many failures.
• Be who you are and use that to your benefit.
• Know what your weaknesses are.
• Passion is an amazing driver of force, but make sure you have a business model to back up that passion or else your business may fail.
• Michael’s one piece of valuable advice on serving your online community.

Links:

• Michael Stelzner Podcast, Social Media Marketing: https://itunes.apple.com/us/podcast/social-media-marketing-podcast/id549899114?mt=2
• Social Media Examiner: www.socialmediaexaminer.com
• Social Media Success Summit: http://www.socialmediaexaminer.com/smssummit/